What is coaching?
Coaching is a partnership that helps you create or adapt to change so you can live the life you desire. Coaching can be focused towards leadership coaching, career coaching, transition coaching, or overall life coaching. It is designed to create a personal or professional change or help you through a change that’s already underway in your life. All coaching is based on the premise that you already have the necessary inner resources to make the changes you aspire to; by working with a coach, you will be able to more clearly identify those resources and put them into action so you may achieve your desired goals.


How is coaching different from counseling or therapy?
While at times as we’re discussing your life goals it may feel like therapy, therapy is more focused on the past and uncovering why that may be impacting your life today – the root of the issue. Coaching focuses on today, what you want in your future and how you will achieve that. While we may discuss habits and patterns that are part of your past, we won’t stay there focusing on the “why” but instead determine “what” and “how” you can change today to be more in line with the future you desire.


Is there a difference between coaching and consulting?
Yes. A consulting role is more advisory; I’ll offer my own point of view based on my personal experience in that space. I will bring forward content and ideas where relevant.

With all coaching (life coaching, transition coaching, leadership coaching), the focus is on you, your thoughts and what you’d like to do to impact your future. I will not offer my advice or opinion nor tell you what to do. In coaching I believe you are resourceful and through powerful questioning and helping you to see various perspectives, you will decide what’s best for you. You will control the content, I’ll help you with the process.


How does a typical coaching session work?
We will discuss upfront how often you’d like to meet and for how long. Typically I see clients weekly or bi-weekly for either 60- or 90-minute sessions. Early on in the session we’ll establish what you’d like to work on and if you’re not sure, we’ll discuss what seems most relevant and important to you at that time. We’ll talk through it and look for opportunities to set some goals or action steps to help you achieve some “small wins” toward your overall goal, and before we wrap we’ll discuss how the session worked for you. Coaching is designed around measureable outcomes, so throughout the process we’ll talk about what’s working and what’s not to ensure a positive experience.


Are you “coachable?”
Consider the following questions. If you answer YES to most of them, then consider yourself a good candidate for coaching.

 • Is there something you want to change either at work or in life?

 • Are you having trouble adjusting to a change that’s recently occurred
    in your life?

 • Do you feel motivated to make a change?

 • Do you have a sense of urgency around wanting this change to
    happen now?

 • Are you willing to commit the time and energy on an ongoing basis
    toward making a change?

 • Do you have people in your life who can support you during
    this change?


How long does coaching take?
In keeping with the thought that coaching is designed around the client’s agenda, the coaching term can vary for each client and their goals. However, when trying to create change and/or work through a significant change it doesn’t happen overnight. And it can vary between life coaching, transition coaching and leadership coaching depending on your goals. So I ask that you come willing to commit to the process for 3-6 months. If you feel satisfied sooner than that, that works too.


Is our work confidential?
YES! Everything we discuss will be held in client/coach confidentiality.


Will I have homework to do with coaching?
Yes, you may. Change doesn’t happen overnight and it doesn’t stick if we only work at it one hour a week. So in between sessions you may be asked to do some “homework” all for the benefit of helping you reach your goal. This could include reading, writing/journaling, keeping track of something, practicing an aspect of your plan – it’s all specific to what’s best for you and your goal.


What qualifications does Jen have as a Coach?
I am a graduate of the Hudson Institute, which is an ICF (International Coaching Federation) accredited coaching program and also regarded as the “Harvard of Coaching” as it’s one of the founding programs for coaches. With this, I am certified in Leadership and Transition coaching and will soon have enough coaching hours to meet the ACC (Associate Certified Coach) level through the ICF.

I also have 14+ years in a leadership role inside of advertising agencies – bringing experience in employee, team and client management as well as in the art of branding and defining a brand experience.


Is there any paperwork?
Yes, we will establish a coaching or consulting contract at the beginning of our work together that will indicate a monthly fee, when/how often we will meet, the initial term of our agreement, payment terms as well as our commitments to each other. At that time I will also share my guidelines, including things like the cancellation policy, etc. For coaching, there may also be an introductory questionnaire that the Client fills out to articulate their goals for coaching and other relevant information.

Please don’t hesitate to contact me should you have any other questions that are not answered here.

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We are all on a spiral path.

No growth takes place in a

straight line. There will be setbacks

along the way…There will be

shadows, but they will be balanced

by patches of light…Awareness of

the pattern is all you need to

sustain you along the way.

Kristin Zambucka