For 14 years I focused my life around a career in advertising and branding. After studying Advertising at Penn State University, I moved to NYC to jump-start my career with the “mad men” of NY. Working for the likes of J. Walter Thompson, it proved to be a solid training ground. I worked on many household brand favorites like Kleenex, Nabisco Snacks, French’s Mustard, Lubriderm, Lysol and many more while also introducing new products to market.

After several years I took my experience back “home,” to Philadelphia where I was able to reach my ultimate goal of being a VP, head of account management before I was 30. Working on brands like Sunoco, State of Pennsylvania, and University of Penn Health System while managing a department of 14+ and growing with the trends and technology of the new digital world, I was at the top of my game.  While on paper life was “great” I just wasn’t feeling fulfilled. So in 2009 I decided to venture out on my own journey, leaving my incredible network of family and friends behind in Philadelphia and NY and move to the left coast – to tackle the LA ad market and hope for some clarity along the way.

I started overseeing a department at the newly formed brand division of Trailer Park in Hollywood which soon merged with goodness mfg to make for a fully inegrated advertising agency. Here I oversaw national brands such as Orbitz, Netflix, Guitar Center, and Nestle. Then, four months into my new LA life my mom was suddenly diagnosed with Colon Cancer, and 34 days later she died. My mom was not just my mom, she was my best friend, my biggest supporter, my person. I spent many months working my way back from that dark place and in doing so I had my moment of clarity: I want more out of life than just a nice paycheck; I want a sense of purpose. I want my life AND my career to feel rewarding. 

So I took some time to look inside and define my own authentic self. I looked at my passions and my strengths: helping others find clarity in their chaos while following my innate instincts. And that led me to a new career in coaching. I studied at the Hudson Institute, one of the founding coaching programs and regarded as “the Harvard of Coaching,” where I formalized my coach training with a certification in Leadership + Transition coaching. That combined with 14 years as a leader in advertising and branding led me to launch ostrich coaching + consulting in 2012. Since then I've coached over 1,000 hours and am a PCC level coach through the ICF. 

As the President of ostrich coaching + consulting, I work primarily with leaders across the advertising industry, helping them craft their own leadership brand and then live and lead a life that’s authentic to who they are at their best. As the co-founder of the  Shift Positive 360 method, I am also thrilled to be a change agent for how to gather and give feedback in an energizing and effective way through Positive Psychology and System Support, driving more sustainable positive change in leaders. When I'm not running my two businesses, I enjoy eating my way through Austin, TX with my outrageously handsome dog, Koko. 

I believe a silver lining lies within each of us; sometimes we just need someone to help us see it. I’d love to help you discover yours; please feel free to contact me for a complimentary initial consultation.


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“Be yourself or die trying. At the end of the day
authenticity is all we have

Jen Ostrich 
Interview with The 3% Conference (read more)